LONDON, April 12 /PRNewswire/ -- Pantene Pro-V is delighted to introduce home-grown acting sensation and natural beauty, Anna Friel, as the face of Pantene Pro-V's new Ice Shine Collection.

Anna Friel is the ultimate girl-next-door and the perfect choice to front this exciting new range of care and styling products, which delivers incredible, ice-like shine to all hair types.

Rene Dominik, Pantene Pro-V brand manager comments:

"Anna's naturally beautiful hair makes her the perfect choice for Pantene, but there's more to why we think that she's a great face for the brand. For the launch of our new Ice Shine collection, we were looking for a role model that women can aspire to, yet also find approachable. It was also absolutely imperative that it was someone who uses Pantene."

He continues, "We were so excited when Anna responded to an anonymous, 'blind' test for one of our new products. In her words it was, "...as effective in smoothing my hair as my favourite Pantene conditioner." So we asked if she would be interested in becoming an ambassador for the brand - and she accepted! Even the new TV ad has Anna's personal touch - she literally took our initial ideas and made them her own with the 'secrets' storyline which appears on TV next week."

Anna Friel comments:

"Like most women, I want to look my best and I also need to look good for the camera. I have been using Pantene for many years now to make sure my hair looks beautiful and shiny - giving me that extra confidence boost."

Anna Friel gets maximum shine with Pantene's NEW Ice Shine Care and Styling Collection - now you can too!

INTRODUCING THE NEW PANTENE PRO-V ICE SHINE COLLECTION

ICE SHINE SHAMPOO - RRP GBP1.89 (200ml) GBP2.99 (400ml)

ICE SHINE CONDITIONER - RRP GBP1.89 (200ml) GBP2.99 (400ml)

ICE SHINE SERUM (Leave-in formula) - RRP GBP3.99 (50ml)

ICE SHINE HEAT DEFENCE SPRAY - RRP GBP3.99 (150ml)

ICE SHINE VOLUME & SHINE MOUSSE - RRP GBP2.99 (200ml)

ICE SHINE ULTIMATE SHINE & HOLD SPRAY - RRP GBP2.99 (300ml)

ICE SHINE ANTI-FRIZZ SHINE CRÈME - RRP GBP3.99 (100ml)

Pantene Pro-V Ice Shine is now available from all good supermarkets and pharmacists nationwide.

P&G Beauty sells more than 130 different brands in over 180 countries worldwide that touch and improve lives daily. P&G Beauty had more than $19 billion in global sales in fiscal year 2004/05, making it one of the world's largest beauty companies. The global leading beauty company at mass, P&G Beauty brands include: Pantene(R), Head and Shoulders(R), Olay(R), Max Factor(R), Cover Girl(R), Always(R), Joy(R), Hugo Boss(R), Wella(R), Herbal Essences(R), Clairol Nice 'n Easy(R) and SK-II(R). Please visit www.pgbeauty.com for the latest news and in-depth information about P&G Beauty and its brands.

Distributed by PR Newswire on behalf of Pantene Pro-V